The Archive
:: January 2009
Coles supermarket ticks off the Heart Foundation
20 January 2009 - 9:32am - Helen Conrad
According to the Sydney Morning Herald, Coles is set to overhaul its home brands partly due to concerns that the Coles Tick is too similar to the Australian Heart Foundation Tick.
Coles has two main home brands - You’ll Love Coles and SmartBuy. Both brands carry a tick in a circle. It is especially prominent on the SmartBuy products - which carry a red tick inside a white circle.
Sound familiar? If you reverse the colours - a white tick in a red circle, you essentially have the Heart Foundation Tick.
However, Coles recently announced that their home brand packaging will be redesigned, and the tick is being left off. read more »
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